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Tackling the Top 5 Concerns Ahead of a Product Launch

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Considering expanding your offerings to gain more market share? According to SunTrust research, more than half of small and midsize companies in the U.S. anticipate growing organically in the next five years. The most common strategy for targeting organic growth is introducing a new product or service, but if you aren’t careful, a new product play could backfire. Here are five questions your business needs to answer before you’re ready to launch a new offering.

Considering launching a new product or service? Contact your banker to discuss the financing options your business needs to grow.


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