Accountants are cited as the most trusted advisor to business owners according to a 2008 survey by Greenwich Associates, and SunTrust business owner research finds that many business owners respond positively to receiving additional advice from their accountants.
Changes in technology and an uncertain economy have created a greater need for the type of services accountants offer. As more businesses adopt electronic-payment processing, online treasury services and other online banking tools, accountants are the go-to source for helping you confidently make the conversion to automated financial systems and bookkeeping.
According to SunTrust business owner research, accountants can address unmet needs for many business owners by doing the following:
Many financial professionals have a hard time growing their practices because they struggle to capture a “fee” value for advice. Innovative accountants have packaged value by:
About SunTrust Business Owner Research: SunTrust surveys small business owners and advisors as part of its ongoing business seminars and symposiums. The small business owners attending these events include both SunTrust client and non-client business owners and are representative of the broad spectrum of businesses located in the SunTrust markets. The research cited in this report is extracted from these 5,425 small business owner surveys collected between 2007 and 2011.
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