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Turbulent Economic Times Pose Potential Opportunities and Potential Threats

Share current LOB: SmallBusiness

Business climates can be a challenging variable to manage. Volatility and uncertainty can impact suppliers, customers, employees and competitors. Most business owners try to make the best of the current climate; it is part of their entrepreneurial mindset. It is helpful, however, to consider the advantages and risks of the following economic factors in order to take advantage of assets, while mitigating liabilities.

A Balanced Approach to a Volatile Economic Situation

Balanced Approach to Volatile Economic Situation

About SunTrust Business Owner Research: SunTrust surveys small business owners and advisors as part of its ongoing business seminars and symposiums. The small business owners attending these events include both SunTrust client and non-client business owners and are representative of the broad spectrum of businesses located in the SunTrust markets. The research cited in this report is extracted from these 5,425 small business owner surveys collected between 2007 and 2011.

This content is general in nature and does not constitute legal, tax, accounting, financial or investment advice. You are encouraged to consult with competent legal, tax, accounting, financial or investment professionals based on your specific circumstances. We do not make any warranties as to accuracy or completeness of this information, do not endorse any third-party companies, products, or services described here, and take no liability for your use of this information.

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