Business climates can be a challenging variable to manage. Volatility and uncertainty can impact suppliers, customers, employees and competitors. Most business owners try to make the best of the current climate; it is part of their entrepreneurial mindset. It is helpful, however, to consider the advantages and risks of the following economic factors in order to take advantage of assets, while mitigating liabilities.
A Balanced Approach to a Volatile Economic Situation
About SunTrust Business Owner Research: SunTrust surveys small business owners and advisors as part of its ongoing business seminars and symposiums. The small business owners attending these events include both SunTrust client and non-client business owners and are representative of the broad spectrum of businesses located in the SunTrust markets. The research cited in this report is extracted from these 5,425 small business owner surveys collected between 2007 and 2011.
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