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Infographic: Associations Turning to New Tactics

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There are nearly 67,000 trade and professional associations in the U.S., with assets valuing $306 billion.1 These organizations have traditionally relied on membership dues to drive revenue. However, this reliance brings new challenges. With membership decreasing and technology and personnel expenses increasing, associations must turn to new tactics to stay competitive.

For more information

Contact your SunTrust relationship manager or investment advisor. You may also contact us by phone at 866.223.1499. Please visit us at www.suntrust.com/foundationsandendowments or www.suntrust.com/nonprofitinsights

1 "The Power of Associations," The Center for Association Leadership, January 2015

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