The Pinnacle of Wealth Management

SunTrust Private Wealth clients with $25MM+ in managed investments have access to the GenSpring client experience. In order to provide the sophisticated expertise needed to proactively advise relationship of this complexity, GenSpring professionals have our lowest client-to-advisor ratio.

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    Low Client-to-Advisor Ratio

    In order to provide the level of service GenSpring clients deserve, our teams are singularly focused on relationships with $25MM+ and managing the associated complexities that come with significant wealth

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    Investment Expertise

    U-HNW investors are matched with highly credentialed professionals that have sophisticated expertise in identifying unique opportunities and investing for the long-term, across full market cycles, to support client goals

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    Collaborative Community

    Invitation to peer learning network via Women & Wealth Initiative, Family Symposium, Next Generation Forum, regional gatherings

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  • 4
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    Governance and Education

    Access to a team of highly trained specialists delivering a customized experience designed to enhance a family’s ability to sustain and enhance wealth for multiple generations

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  • 5
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    Enhanced Reporting

    Access to technology and operations offering designed specifically to address and simplify the complex needs of U-HNW investors

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10 elements of managing significant wealth

Advice is integrated across 10 subject areas defined as essential elements of managing significant wealth.


  • Dedicated wealth strategist singularly focused on relationships with $25MM+
  • Multi-generational goals-based financial planning
  • Custom cash flow, wealth accumulation and wealth disposition forecasting
  • Individual, fiduciary and business income tax planning and administration
  • Business transition planning
  • Coordination of solutions and services unique to the needs of ultra-affluent
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  • Deposit services
  • Custom credit solutions and private banking
  • Aircraft, marine, art, and estate lending
  • Secured and unsecured lines of credit
  • Investment and commercial real estate financing
  • Mortgage and home equity solutions1
  • Investment lending solutions
  • Treasury management services
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  • Risk management, asset protection and insurance reviews
  • Equity hedging and monetization
  • Life and disability insurance2
  • Long-term care and overall healthcare expense considerations
  • Ultra-affluent excess liability program
  • Interest rate protection
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  • Customized strategic and tactical asset allocation
  • Dedicated investment strategist singularly focused on relationships with $25MM+
  • Sustainable investing
  • Rigorous open architecture due diligence, selection and monitoring of traditional, alternative and private capital strategies
  • Thorough documentation of decisions via Investment Policy Statements for all accounts and/or legal entities
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  • Review, illustration and analysis of existing estate plan
  • Education on estate planning concepts and strategies
  • Development and communication of wealth transfer objectives
  • Strategic estate, gift and generation-skipping tax planning3
  • Ongoing administration and monitoring of estate plan3
  • Advise on opportunistic and event-driven wealth transfer opportunities3
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  • Charitable structure evaluation
  • Strategic philanthropic tax planning
  • Foundation governance
  • Shared values and giving interests identification
  • Philanthropic mission statement development
  • Next generation involvement
  • Education on philanthropy
  • Foundation & charitable trust administration and grant management
  • Donor Advised Funds
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  • Advise on trust formation and planning strategies
  • Fiduciary reporting and beneficiary communications
  • Corporate trustee and executor services
  • Trust administration and management
  • Delaware trust capabilities
  • Directed and domestic asset protection trusts
  • Dynasty trusts
  • Irrevocable Life Insurance Trust trustee
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  • Customized education programs focused on all aspects of family wealth
  • Next generation education
  • Individual and family education
  • Trustee and beneficiary mentoring
  • Peer learning events including the Women & Wealth Initiative, Family Symposium and NextGen Forum
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  • Family meeting facilitation
  • Identify shared values and develop values-driven family mission statement
  • Develop governance system customized to unique needs of the family enterprise
  • Create family policies to support implementation of shared vision for legacy
  • Succession planning
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Wealth Administration

  • Consolidated reporting to provide transparency across portfolios and providers
  • Establish internal controls including budget and monitoring of accounts
  • Manage cash balances, administer accounts payable
  • Liaison with tax professional to provide tax and financial reporting
  • Secure online portal to retain key information, critical family and financial documents
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1.equal housing logo Equal Housing Lender, SunTrust Bank – NMLS #93471.

2. Offered by SunTrust Investment Services Inc.

3. SunTrust Bank and its affiliates and the directors, officers, employees and agents of SunTrust Bank and its affiliates (collectively, “SunTrust”) are not permitted to give legal or tax advice. Clients of SunTrust should consult with their legal and tax advisors prior to entering into any financial transaction