With all the thousands of stocks, bonds and mutual funds available, it can sometimes feel a bit overwhelming to get started. How do you know which are the most appropriate investments to choose for your specific needs and goals?
Review our Products and Solutions section to learn more about the various types of investments, their primary purposes, and how they might best fit into your investment strategy.
Stocks — shares of ownership in a particular company that fluctuate in value depending on the performance of the company and which can be traded on an exchange.
Bonds — when you buy a bond from the government, a municipality or a corporation, you are lending them money for a certain amount of time which they pay back with interest.
Mutual Funds — you can buy shares in a mutual fund which pools your money with that of other investors to buy tens or hundreds of different stocks (or other securities) for instant diversification.
ETFs — exchange-traded funds are investments typically designed to track the performance of a particular index, industry or market sector. They function much like mutual funds but can be traded like stocks.
Global Investments — there’s a world of investment opportunities beyond our shores and global investing lets you benefit from growth in other established and emerging countries.
Annuities — a contract between you and an insurance company where you give them a lump sum, and in return they promise to provide you with a stream of income for a certain number of years or your entire life.
History shows that different asset classes don’t always move in the same direction. For example large company stocks may outperform small company stocks one year, or international stocks may climb while U.S. stocks fall.
The idea behind “asset allocation” is that the types of investments you select matters far more than the specific investments you ultimately choose. Rather than getting lost in comparing Fund A with Fund B and Fund C, your time will be far better spent deciding on what percentage of your savings to put into each of the available asset classes such as stocks, bonds or money market funds.
Common Allocation Examples:
By owning a wide variety of investments within each of your asset classes (most easily achieved through mutual funds and ETFs), you can help minimize the chance of a single underperforming stock or bond significantly impacting your portfolio – improving the balance between risk and return even more.
With our Signature AdvantageSM Brokerage account (brokerage provided by SunTrust Investment Services (STIS)), you can manage not just your investments, but all of your SunTrust checking and savings accounts too – all with the convenience of a single account.
The key to investment success is to be realistic and disciplined. Accept the fact that markets go up and down, strike a comfortable balance between risk and return, and stick with your plan. Want to learn more about how to better weather market ups and downs? Our article on Handling Market Volatility can provide helpful insights and ideas.
Asset allocation and diversification do not ensure against loss and do not assure a profit.
Companies looking to compete on differentiation can do so in two ways. This chapter explains what it takes for a business to set itself apart, including methods for identifying and highlighting unique features.
The Carousel of Concerns, a mainstay of this bull market, continues to turn. As one worry recedes and another comes to the forefront, we anticipate modestly positive year ahead. Here are the key themes to watch out for in 2019.
Welcome to the latest generational Catch-22: older parents for whom money matters are a taboo topic, surrounded by their adult children who balk at broaching the topic for fear of appearing to be more concerned about the money than the parent’s well-being.
Stay-at-home parents have one of the most rewarding jobs out there, but it’s also one of the toughest. Follow these simple-but-essential steps to make sure your family is on the right financial track.
Merging families requires careful planning and open and honest dialogue to align different financial values, attitudes, behaviors and resources.
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