“If you don’t have a competitive advantage, don’t compete.”
—Jack Welch, former chairman and CEO of General Electric
Our clients tell us that investing in competitive strategy helps drive higher profits and strengthen their market position. At SunTrust, we understand this and we are inspired to do more for our clients by sharing our financial expertise with businesses of all sizes and at every stage. This guide is one step in our commitment to answer your questions, share ideas and deliver the collective resources of the entire bank to help your business thrive.
Offering higher quality goods and services is the primary competitive strategy among the businesses we polled; 63 percent of midsize businesses list quality as one factor of their competitive strategy, while 40 percent said it was their competitive advantage. From the eight dimensions of quality to signs you’ve overinvested, our section on the strategy of Quality has it all.