“The worst sort of business is one that grows rapidly, requires significant capital to engender the growth, and then earns little or no money. Think airlines.”
—Warren Buffett in a 2008 letter to investors
Our clients tell us that investing in competitive strategy helps drive higher profits and strengthen their market position. At SunTrust, we understand this. Our own competitive strategy—differentiation—inspires us to do more for our clients by sharing our financial expertise with businesses of all sizes and at every stage. This guide is one step in our commitment to answer your questions, share ideas and deliver the collective resources of the entire bank to help your business thrive.
Today’s business leaders are more cost conscious than ever as they strive to obtain the lowest per-unit cost without sacrificing quality. In fact, cost leadership is a focus of competitive strategy for nearly 40 percent of midsize businesses. For five ways to become a cost leader and more—including a real-life example from a long-term cost leader—read our section on the Cost Leadership strategy.