Imagine you could step back from the day-to-day of running your business to think about where you could take your business if you only had access to more capital. For many owners, taking time out of already crunched schedules to consider “what if” seems like a risky move. Yet, ignoring planning might mean that you will miss opportunities to change the trajectory of profitability or expand market share.
To begin the exercise, place your primary business goals into one of three categories:
Most companies face issues in more than one category, but identifying your primary focus helps you to better assess where you are heading. With your overall business strategy in mind, create a simple capital plan, prioritizing the ways capital can work for your business. Only by calculating the impact of potential investments can you begin to understand the amount and type of capital you need and be able to determine which sources can work best for your business. Use the table below to think through your current and future scenarios.
Use capital planning to guide a conversation with your key advisors about current initiatives and options. Who you include will vary depending on your business goals and stage, but trusted advisors such as your CPA, attorney and transactional advisors like business brokers and commercial real estate agents will become important counselors as you move forward with your business plans. Your SunTrust banker can help you work through ways that capital can support your business goals and plans.