Business Operations

Strategies for Marketing Your Points of Differentiation

Stand Apart From the Competition

Strategies for Marketing Your Points of Differentiation

“A competitive advantage answers the question, ‘Why should the customer purchase from this operation rather than the competition?’”

—Cole Ehmke, Extension Educator, University of Wyoming Department of Agricultural and Applied Economics

Our clients tell us that investing in competitive strategy helps drive higher profits and strengthen their market position. At SunTrust, we understand this and we are inspired to do more for our clients by sharing our financial expertise with businesses of all sizes and at every stage. This guide is one step in our commitment to answer your questions, share ideas and deliver the collective resources of the entire bank to help your business thrive.

Companies can differentiate themselves in two ways: Those that know they have something unique to offer and want to spread the word, and those trying to determine their unique feature. Our chapter on the Differentiation strategy will explain what it takes for a company to set itself apart, including methods for highlighting your unique aspects.

You can also view the full report—including chapters dedicated to Quality, Cost Leadership and Innovation.

For more information on competitive strategy, read our complete guide. Or contact your SunTrust banker today to learn more about the resources available to you to support your strategy and strengthen your market share.

This content does not constitute legal, tax, accounting, financial or investment advice. You are encouraged to consult with competent legal, tax, accounting, financial or investment professionals based on your specific circumstances. We do not make any warranties as to accuracy or completeness of this information, do not endorse any third-party companies, products, or services described here, and take no liability for your use of this information.