“If you don’t have a competitive advantage, don’t compete.”
—Jack Welch, former chairman and CEO of General Electric
Our clients tell us that investing in competitive strategy helps give them an edge, drive higher profits and strengthen their market position. At SunTrust, we understand this. We’re an organization built on financial expertise, and are inspired to share this expertise with businesses of all sizes and at every stage. This guide is the first step in our commitment to answer your questions, share ideas and deliver the collective resources of the entire bank to help your business thrive.