Get the health, safety and education resources your municipality needs through equipment leasing.
Nearly all midsize businesses engage in some competitive strategy planning, whether they prioritize quality, cost leadership or another differentiator; financial partners, however, are not deeply involved in the process.
SunTrust shows you how keeping a close eye on expenses can improve your profitability.
Focus is not a key component of many businesses’ competitive strategy, but its impact shouldn’t be overlooked. Optimizing a target market by answering key questions can have a positive ROI impact.
The NCMM Middle Market Indicator is a quarterly survey conducted among executives and financial decision makers to provide insights on business growth and challenges, as well as confidence in the economy. This video shows the most recent survey findings.
SunTrust identifies five key areas on which businesses can focus as an on-going process to optimize their performance.
Jim Tompkins, CEO of Tompkins International, explains how your business can adapt to meet the needs of an evolving supply chain.
Is your supply chain optimized for the future? Jim Tompkins, CEO of Tompkins International, explains what you can do now to prepare.
Employee engagement is a major issue for manufacturers. By involving employees in setting business objectives however, manufacturers can achieve better engagement and higher profits.
Supply chain network design, network design best practices, network design and management, small business network design, network design examples.
SunTrust shares expert tips for business philanthropy that allows your company to give back and enhance its brand.
A strong mission statement can improve morale, boost your company’s bottom line and change the world. Elizabeth Crook, CEO of OrchardAdvisors.com, creates professional mission statements for business owners and shares tips for finding a company’s purpose.
SunTrust examines considerations for turning exporting into a profitable venture.
New construction is a well-known indication of growth, but did you know electricity usage, retail sales and the local housing market can provide insights about how to run your business? Watch this video to learn more.
Defining and promoting your company’s purpose are important steps for all companies. For key Do’s and Don’ts in the pursuit of a higher mission, refer to our section on finding your business’s purpose.
SunTrust outlines the sources and tools available for support and assistance with market research, foreign financial communications and transaction risk mitigation.
After losing a large customer, these business owners found a way to expand their customer base.
Quality is the primary competitive strategy of midsize businesses. Here are the outcomes businesses look for when implementing a competitive strategy with a focus on quality.
Investing in competitive strategy can help give companies an edge and ultimately drive higher profits. Whether your business chooses to focus on quality, cost leadership, differentiation or something else, this guide will help you thrive.
Not many businesses cite focus as their primary competitive strategy; however, honing in on and optimizing a target market can be a smart approach. Learn more about the effectiveness of this strategy.
Thinking of going global with your business? Here are the tech advances and emerging markets to watch.
An international IT company reduced costs and increased revenues by demonstrating how its employees could address client needs. Here’s how.
Why middle-market companies may have more growth potential than they realize—and why much of this expansion opportunity may be closer than expected.
Nearly three decades ago, Harvard Business School Professor David Garvin took on the idea of “quality,” applying a scholarly framework to this slippery—but essential—element of strategic analysis.
Savvy business leaders are finding that a narrower company focus can often widen profit margins. Here’s how.
Companies looking to compete on differentiation can do so in two ways. This chapter explains what it takes for a business to set itself apart, including methods for identifying and highlighting unique features.
Making investments in the business helped Marjon Specialty Foods grow its customer base.
Earning a profit in the airline industry has never been easy, and customer satisfaction can be hard to come by. This case study on cost leadership illustrates how Southwest Airlines has been able to achieve both.
Developing a new product or service, expanding into a new market and addressing a new business segment can help grow your company organically.
SunTrust outlines the sources and tools available for support and assistance for foreign exchange, secure payments, supply chain finance, and tapping into government resources.
In the race to beat out the competition for a bigger market share, many midsize business owners are putting their money on quality.
The latest MMI shows that middle market wholesale firms reported 7.8% revenue growth over the past 12 months. View this infographic to see more trends in middle market wholesale firms.
With expansion top of mind, here is how to expand your business in the coming years—and what obstacles you may face along the way
U.S. business investments in equipment and software are expected to hit new highs in 2016, but how many of those dollars are being financed through loans, leases and lines of credit?
New technology is taking the logistics industry by storm—and revolutionizing the way shippers, third-party logistics providers and transportation companies operate.
SunTrust explores current trends in global trade, global consumption and growing economies.
Social media strategies boost online sales for small business.
Our Lady of the Lake University professor D. Anthony Miles explains how employing the right variant of focus strategy can help boost your business’s effectiveness.
Emory University professor Douglas Bowman explains how a business can ensure a flagship product’s quality becomes a differentiating factor in highly competitive markets.
SunTrust examines recent trends in importing – sourcing, accelerating innovation and supply chain management - and risk management in international trade – currency fluctuations, payment risks, political risks and operating in foreign countries.
How to use Employee Stock Option Plans (ESOPs) for a specific goal: transition to a new management team, increase employee participation, create owner liquidity, or add leverage to the company at favorable tax rates.
SunTrust examines the increasing ease of access to foreign markets access to delivery channels and understanding foreign business environments.
Roughly 40 percent of midsize businesses have made quality a focus of their competitive strategy, and more than half of these companies are using brand recognition to compete on the quality factor.
Cost leadership is a focus of competitive strategy for nearly 40 percent of midsize businesses. For five ways to become a cost leader and more, read our section on the Cost Leadership strategy.
Nearly half of midsize businesses have prioritized innovation as an element of competitive strategy. Learn how your company can take innovation to the next level and stand out in today’s market.
The majority of midsize businesses cite quality as the primary focus of their competitive strategy. Learn how your company’s commitment to quality can help you maintain a competitive edge.
Cost leadership is a focus of competitive strategy for nearly 40 percent of midsize businesses. If you want to set your business apart from the rest, here are a few essential ideas to keep in mind.
Adding a new product to your company’s offerings can lead to greater profits—but only if you do your homework. Jay Berkowitz, CEO of TenGoldenRules.com, shares the key steps for a successful product launch.
Developing a Six-Year Plan can be a daunting task. Use this checklist to help break your plan into manageable tasks as you plan your business's future.
Investment and Insurance Products:
Are Not FDIC or any other Government Agency Insured Are Not Bank Guaranteed May Lose Value
© 2018 SunTrust Banks, Inc
SunTrust Bank is an Equal Housing Lender. Member FDIC
Equal Housing Lender. SunTrust Mortgage, Inc
SunTrust, SunTrust Mortgage, SunTrust PortfolioView, SunTrust Robinson Humphrey, SunTrust Premier Program, AMC Pinnacle, AMC Premier, Access 3, Signature Advantage Brokerage, Custom Choice Loan and SunTrust SummitView are federally registered service marks of SunTrust Banks, Inc. All other trademarks are the property of their respective owners.
Services provided by the following affiliates of SunTrust Banks, Inc.: Banking products and services are provided by SunTrust Bank, Member FDIC. Trust and investment management services are provided by SunTrust Bank, SunTrust Delaware Trust Company and SunTrust Banks Trust Company (Cayman) Limited. Securities, brokerage accounts and insurance (including annuities) are offered by SunTrust Investment Services, Inc., a SEC registered broker-dealer, member FINRA, SIPC, and a licensed insurance agency. Investment advisory services are offered by SunTrust Advisory Services, Inc., a SEC registered adviser. GFO Advisory Services, LLC is a SEC registered investment adviser that provides investment advisory services to a group of private investment funds and other non-investment advisory services to affiliates. Mortgage products and services are provided by SunTrust Mortgage, Inc.
SunTrust Mortgage, Inc. - NMLS #2915, 901 Semmes Avenue, Richmond, VA 23224, 1-800-634-7928. CA: licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act, IL: Illinois Residential Mortgage Licensee #MB-989, Department of Financial and Professional Regulation, 100 W. Randolph, Suite 900, Chicago, IL 60601, 1-888-473-4858, MA: Mortgage Lender license #-ML-2915, NJ: Mortgage Banker License - New Jersey Department of Banking and Insurance, NY: Licensed Mortgage Banker—NYS Department of Financial Services, and RI: Rhode Island Licensed Lender.
"SunTrust Advisors" may be officers and/or associated persons of the following affiliates of SunTrust Banks, Inc.: SunTrust Bank, our commercial bank, which provides banking, trust and asset management services; SunTrust Investment Services, Inc., a registered broker-dealer, which is a member of FINRA and SIPC, and a licensed insurance agency, and which provides securities, annuities and life insurance products; SunTrust Advisory Services, Inc., a SEC registered investment adviser which provides Investment Advisory services.
SunTrust Private Wealth Management, International Wealth Management, Business Owner Specialty Group, Sports and Entertainment Group, and Legal and Medical Specialty Groups and GenSpring are marketing names used by SunTrust Bank, SunTrust Banks Trust Company (Cayman) Limited, SunTrust Delaware Trust Company, SunTrust Investment Services, Inc., and SunTrust Advisory Services, Inc.
SunTrust Bank and its affiliates do not accept fiduciary responsibility for all banking and investment account types offered. Please consult with your SunTrust representative to determine whether SunTrust and its affiliates have agreed to accept fiduciary responsibility for your account(s) and if you have completed the documentation necessary to establish a fiduciary relationship with SunTrust Bank or an affiliate. Additional information regarding account types and important disclosures may be found at www.suntrust.com/investmentinfo.
SunTrust Robinson Humphrey is the trade name for the corporate and investment banking services of SunTrust Banks, Inc. and its subsidiaries, including SunTrust Robinson Humphrey, Inc., member FINRA and SIPC.