Associations

Infographic: Associations Turning to New Tactics

There are nearly 67,000 trade and professional associations in the U.S., with assets valuing $306 billion.1 These organizations have traditionally relied on membership dues to drive revenue. However, this reliance brings new challenges. With membership decreasing and technology and personnel expenses increasing, associations must turn to new tactics to stay competitive.

Infographic: Associations Turning to New Tactics
 

For more information

Contact your SunTrust relationship manager or investment advisor. You may also contact us by phone at 866.223.1499. Please visit us at www.suntrust.com/foundationsandendowments or www.suntrust.com/nonprofitinsights

1 "The Power of Associations," The Center for Association Leadership, January 2015

This content does not constitute legal, tax, accounting, financial or investment advice. You are encouraged to consult with competent legal, tax, accounting, financial or investment professionals based on your specific circumstances. We do not make any warranties as to accuracy or completeness of this information, do not endorse any third-party companies, products, or services described here, and take no liability for your use of this information.

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