Correspondent Lending

Podcast: Marketing to Millennials, 3: Authenticity Matters

Entering the workforce during the Great Recession, millennials have grown up risk averse and cautious when it comes to their financial decisions. This includes buying a home. To earn this generation’s trust, lenders need to come armed with information and updated communication tactics.

Amy VandeSand, Director of Consumer and Lending Market Research, and Bruce McCleary, Client Experience and Loyalty Analytics Manager join us to provide insights on the many hats lenders must wear to ensure successful, rewarding relationships with their clients. 

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What makes millennials tick?

For more information on how SunTrust correspondent lending can help you grow your business, please visit www.suntrust.com/LendersInsights.

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