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The SunTrust Guide to Competitive Strategy


How to Make Your Business Faster, Smarter, Richer and More Inventive Than the Competition

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“If you don’t have a competitive advantage, don’t compete.”

—Jack Welch, former chairman and CEO of General Electric

Our clients tell us that investing in competitive strategy helps give them an edge, drive higher profits and strengthen their market position. At SunTrust, we understand this. We’re an organization built on financial expertise, and are inspired to share this expertise with businesses of all sizes and at every stage. This guide is the first step in our commitment to answer your questions, share ideas and deliver the collective resources of the entire bank to help your business thrive.


This content does not constitute legal, tax, accounting, financial or investment advice. You are encouraged to consult with competent legal, tax, accounting, financial or investment professionals based on your specific circumstances. We do not make any warranties as to accuracy or completeness of this information, do not endorse any third-party companies, products, or services described here, and take no liability for your use of this information.