“One gets paid only for strengths; one does not get paid for weaknesses. The question, therefore, is first: What are our specific strengths? And then: Are they the right strengths?”
—Peter Drucker, Management Consultant and Author
Our clients tell us that investing in competitive strategy helps drive higher profits and strengthen their market position. At SunTrust, we understand this. Our own competitive strategy—differentiation—inspires us to do more for our clients by sharing our financial expertise with businesses of all sizes and at every stage. This guide is one step in our commitment to answer your questions, share ideas and deliver the collective resources of the entire bank to help your business thrive.
Although just 7 percent of midsize businesses say focus is their primary competitive strategy, honing in on and optimizing a target market can be a smart approach. In our section dedicated to the Focus strategy, learn the five questions business leaders should ask about their target market and read a case study about the effectiveness of this strategy in action.