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Who we are

GenSpring exclusively serves clients of SunTrust Private Wealth Management. Over 30 years, our work has set the standard for helping families effectively manage their wealth while creating a positive impact on those who benefit from it.

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What we do

Through a collaborative community of individuals, families and committed professionals we are focused on growing wealth in support of the family’s enduring values.

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Why we care

Our purpose is to objectively manage the issues that keep members awake at night so they can enjoy the moments in life that matter.

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Success is multi-dimensional

We approach wealth management as part of a multi-dimensional system with a multi-generational outlook focused on growing all three forms of family capital.

Financial Capital

The moveable and immovable property a family owns

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Human Capital

Consists of the individuals who make up the family and how they interact with each other

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Intellectual Capital

Comprised of the knowledge gained through life experiences of each family member, or what each family member knows

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The Sustainability Pyramid
 

The Sustainability Pyramid

Accumulation of wealth is most commonly measured by financial capital – or in simple terms, what one owns. The most successful families understand that their wealth consists of more than just money. These families focus beyond their financial capital to also grow their human and intellectual capital which fosters communication among family members and better prepared heirs.

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Contact Us

Home Office
150 South U.S. Highway 1
Jupiter, FL 33477

Phone: 561.746.8444
Toll Free: 800.338.3559

For press inquiries please contact Brian Boudreaux:
Phone: 404.813.0881
E-mail: Brian.Boudreaux@SunTrust.com

For managers who would like their funds considered for review, please contact our Investment Advisory Group.
E-mail: AlternativeInvestmentResearchGroup@SunTrust.com

 

SunTrust Bank, now Truist Bank, Member FDIC. ©2021 Truist Financial Corporation. SunTrust®, the SunTrust logo, and Truist are service marks of Truist Financial Corporation. All rights reserved.

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Investment and Insurance Products:

  • Are Not FDIC or any other Government Agency Insured
  • Are Not Bank Guaranteed
  • May Lose Value

All Truist mortgage professionals are registered on the Nationwide Mortgage Licensing System & Registry (NMLS), which promotes uniformity and transparency throughout the residential real estate industry. Search the NMLS Registry.Link opens a new window

Truist, SunTrust®, SunTrust PortfolioView, SunTrust Robinson Humphrey®, SunTrust Premier Program®, AMC Pinnacle®, AMC Premier®, Access 3®, Signature Advantage Brokerage, Custom Choice Loan®, SunTrust SummitView®, LightStream®, GFO Advisory Services®, BB&T®, BB&T Securities®, BB&T Sterling Advisors, Sterling Capital®, BB&T Investments, and BB&T Scott & Stringfellow® are service marks of Truist Financial Corporation. All rights reserved. All other trademarks are the property of their respective owners.

Services provided by the following affiliates of Truist Financial Corporation: Banking products and services, including loans and deposit accounts, are provided by SunTrust Bank and Branch Banking and Trust Company, both now Truist Bank, Member FDIC. Trust and investment management services are provided by SunTrust Bank and Branch Banking and Trust Company, both now Truist Bank, and SunTrust Delaware Trust Company. Securities, brokerage accounts and /or insurance (including annuities) are offered by SunTrust Investment Services, Inc. and BB&T Securities, LLC, and P.J. Robb Variable Corp., which are SEC registered broker-dealers, members FINRALink opens a new window, SIPCLink opens a new window, and a licensed insurance agency where applicable. Investment advisory services are offered by SunTrust Advisory Services, Inc., GFO Advisory Services, LLC, BB&T Securities, LLC, Sterling Capital Management, LLC, and Precept Advisory Group, LLC and BB&T Institutional Investment Advisors, Inc., each SEC registered investment advisers. BB&T Sterling Advisors, BB&T Investments and BB&T Scott & Stringfellow, are divisions of BB&T Securities, LLC. Mutual fund products are advised by Sterling Capital Management, LLC. Mortgage products and services are offered through SunTrust Mortgage, a tradename for SunTrust Bank now Truist Bank.

"SunTrust Advisors" may be officers and/or associated persons of the following affiliates of Truist Financial Corporation: SunTrust Bank now Truist Bank, our commercial bank, which provides banking, trust and asset management services; SunTrust Investment Services, Inc., a registered broker-dealer, which is a member of FINRALink opens a new window and SIPCLink opens a new window, and a licensed insurance agency, and which provides securities, annuities and life insurance products; SunTrust Advisory Services, Inc., a SEC registered investment adviser which provides Investment Advisory services.

SunTrust Private Wealth Management, International Wealth Management, GenSpring, Business Owner Specialty Group, Sports and Entertainment Group, and Legal and Medical Specialty Groups are marketing names used by SunTrust Bank now Truist Bank, SunTrust Investment Services, Inc., and SunTrust Advisory Services, Inc.

SunTrust Robinson Humphrey is the trade name for the corporate and investment banking services of Truist Financial Corporation and its subsidiaries, including SunTrust Robinson Humphrey, Inc., member FINRALink opens a new window and SIPCLink opens a new window.

Thank you for choosing SunTrust now Truist. We welcome the opportunity to serve your financial needs. While SunTrust and BB&T have merged to become Truist, both institutions will continue to offer independent product lines for a period of time. This may include differing underwriting guidelines, product features, terms, fees, and pricing.

Our friendly teammates at your local BB&T branches will be happy to walk you through their products. You can also learn more by contacting them at 1-800-BANK-BBT or BBT.com.