Sports Wealth Management, Athlete Wealth Management, Sports, Sports and Entertainment Specialty Grou


Whatever your sport, it takes a plan to win. The same is true in your financial life, whether you’ve just signed your first contract or are running plays from your corner office.

With more than 20 years of experience, the SunTrust Sports and Entertainment Specialty Group1 understands the complex financial needs of professional athletes, teams, leagues and franchises. Moreover, we’re team players who can work with you, your family, agent, attorney, business manager and other representatives. Together, we’ll work to help create a comprehensive financial strategy that reflects the realities of your profession.

Our services range from financial and investment planning to budgeting and structuring credit solutions that fit your career and lifestyle. We offer superior levels of personal attention—our team is available for you 24/7, and we understand your need for discretion and confidentiality.

With you for the long haul

It’s not uncommon for young professional athletes, coaches or owners to achieve more wealth than they’d imagined possible in a short amount of time. With this newfound wealth comes opportunity as well as responsibility. Let our advisors get you started with good habits. We’ll bring you sound financial advice to make sure you keep that wealth throughout your lifetime.

Bridging the gaps

If there is one constant in the lives of professional athletes and sports industry professionals, it is the unpredictability of income. Our client advisors can help you bridge those gaps with specialized lending solutions.

Benefits of Insurance

Our group understands that you have unique insurance2 needs and that unexpected life events can have a dramatic effect on your earning power. For that reason, we can provide insurance products specifically tailored to support your lifestyle.

Professional sports industries we serve

  • LPGA
  • MLB
  • NBA
  • NFL
  • NHL
  • PGA

Sports organizations we support

  • Atlanta Falcons
  • Atlanta Sports Council
  • Georgia Tech
  • Nashville Sports Council
  • University of Florida
  • University of Miami
  • University of Georgia
  • Virginia Tech

1SunTrust Sports and Entertainment Specialty Group is a marketing name used by SunTrust Banks, Inc. and the following affiliates: Banking and trust products and services are provided by SunTrust Bank. Securities, insurance (including annuities and certain life insurance products) and other investment products and services are offered by SunTrust Investment Services, Inc., a SEC registered broker/dealer and a member of the FINRA and SIPC. Other insurance products and services are offered by SunTrust Insurance Services, Inc., a licensed insurance agency. Investment advisory products and services are offered by SunTrust Investment Services, Inc., RidgeWorth Capital Management, Inc., and GenSpring Family Offices, LLC investment advisers registered with the SEC.

2Insurance products and services are offered by SunTrust Insurance Services, Inc., a licensed insurance agency.

Contact Us

To speak with a Private Wealth Management advisor:

  • 866.495.5416

Investment and Insurance Products:

  • Are Not FDIC or any other Government Agency Insured
  • Are Not Bank Guaranteed
  • May Lose Value

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Services provided by the following affiliates of SunTrust Banks, Inc.: Banking and trust products, including investment advisory products and services, are provided by SunTrust Bank, member FDIC; securities, insurance (including annuities), and other investment products and services are provided by SunTrust Investment Services, Inc.; investment advisory products and services are offered by SunTrust Investment Services, Inc.; mortgage products and services are provided by SunTrust Mortgage, Inc.

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"SunTrust Advisors" may be officers and/or associated persons of the following affiliates of SunTrust Banks, Inc.: SunTrust Bank, our commercial bank, which provides banking, trust and asset management services; SunTrust Investment Services, Inc., an SEC registered investment adviser and broker-dealer, which is a member of FINRA and SIPC, and a licensed insurance agency, and which provides securities, annuities and life insurance products, and other investment services.

SunTrust Private Wealth Management, International Wealth Management, Business Owner Specialty Group, Sports and Entertainment Group, and Legal and Medical Specialty Groups are marketing names used by SunTrust Banks, Inc. and SunTrust Investment Services, Inc.

SunTrust Robinson Humphrey is the trade name for the corporate and investment banking services of SunTrust Banks, Inc. and its subsidiaries, including SunTrust Robinson Humphrey, Inc., member FINRA and SIPC.