Our Clients

Find the right fit.

While certain elements of wealth management, such as goals-based planning, are universal, individual needs vary greatly depending on where you are in your life journey. Your wealth, your goals and your needs aren’t static. They will continue to evolve over time. At SunTrust, we’ve structured our offering to adapt to your life — ensuring that you’ll have access to the expertise and resources you require, no matter how much your situation may change. Rest assured; you will never outgrow us.

Click on any of our service levels below to learn more about how we can help meet your wealth challenges.

SunTrust Private Wealth Management
  • Signature

    As part of the Signature experience for clients with $1MM+ in investments, your advisor aligns your plan with your goals and introduces solutions to meet growing wealth needs. Your relationship is led by a dedicated advisor who coordinates the necessary specialists, and entitles you to enhanced services and benefits within SunTrust.

  • Reserve

    RESERVE clients with $5MM to $25MM in managed investments have additional challenges to consider when developing a plan that aligns to their goals. To address this complexity, your advisor may introduce sophisticated solutions into your planning conversations.

    The depth and expertise of your team are aligned with the complexity of your wealth, and will always be coordinated by a dedicated advisor. You can expect an elevated level of service and access to additional benefits beyond typical banking solutions.

  • GenSpring

    GenSpring exclusively serves clients with $25MM+ in managed investments. In order to provide the sophisticated expertise needed to proactively advise relationships of this complexity, GenSpring strategists have our lowest client-to-advisor ratio.

    Through a collaborative community of individuals, families, and committed professionals, we are focused on growing wealth in support of your family's enduring values. As a member, you are invited to join peer networking and learning events offered exclusively to GenSpring client families.

Discover SunTrust Private Wealth Management’s thoughtful and far-reaching approach to planning and wealth management.

Articles and resources that can help you on your journey.

Learn how to choose a financial advisor and what to expect from the advising process.


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SunTrust Private Wealth Management’s Global Perspective presents deep insights into current global events and the macro-economic implications these events may have on your portfolio and your investment strategy.


Read the Latest Report >


Asset requirements for program participation eligibility are based on managed assets held with SunTrust.

SunTrust Bank and its affiliates and the directors, officers, employees and agents of SunTrust Bank and its affiliates (collectively, "SunTrust") are not permitted to give legal or tax advice. Clients of SunTrust should consult with their legal and tax advisors prior to entering into any financial transaction.

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Wealth Management Resource Center

  • Market Perspective

    SunTrust Private Wealth Management’s Market Perspective provides a view of the latest market events. Read the most recent report here.

  • Investing Amid a Carousel of Concerns

    The Carousel of Concerns, a mainstay of this bull market, continues to turn. As one worry recedes and another comes to the forefront, we anticipate modestly positive year ahead. Here are the key themes to watch out for in 2019.

  • SunTrust Investment Advisory Group: Weekly Market Monitor

    The SunTrust Weekly Market Monitor provides a view of last week’s market events.

  • CNBC: “Intense buying” suggests a path higher

    Chief Market Strategist Keith Lerner appeared on CNBC’s “Squawk on the Street” to discuss trade headlines, expectations going forward, S&P forward earnings estimates and more.

  • CNBC: Tariff Uncertainty Drives Market

    Chief Market Strategist Keith Lerner joined CNBC’s “Squawk on the Street” to discuss recent market choppiness, trade concerns, and our current view of the US economy.

  • Contact Us

      To speak with a Private Wealth Management advisor.