Investment Solutions

Investment Strategy Guidance

SunTrust’s Investment Advisory Group is an essential component of our ability to anticipate and serve even the most complex financial needs of our clients — offering investment solutions and guidance that is fully supported by our objective due diligence and investment process.

Led by our Chief Investment Officer, our team is comprised of highly credentialed and experienced professionals with deep industry knowledge (including economists, strategists, and research analysts) delivering a depth of expertise, discipline and resources — providing a solid foundation to help your advisor build your investment portfolio.

Investment Advisory Group

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Our Approach to Investment Management

The guiding principles of our investment approach align directly with SunTrust's purpose of lighting the way to financial well-being.

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Clients that we serve.

The Investment Advisory Group is responsible for monitoring the global economic and financial markets, formulating investment strategies and sourcing investment managers and solutions for the benefit of our clients — both individuals and families as well as institutions: including GenSpring our ultra-high net worth offering, Foundations, Endowments, Professional and Trade Associations, and other Commercial & Corporate clients.

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our investment philosophy

We're invested in your success. Learn about our four-step process that puts you front and center.

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Articles and resources that can help you on your journey.

We look ahead to uncover and analyze the long-term trends and near-term influences that will create investment opportunities for our clients.


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Learn about the global economic backdrop, our view on global stock and bond markets, and recommendations for major investment asset class combinations in your portfolio.


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Wealth Management Resource Center

  • Strategies for Marketing Your Points of Differentiation

    Companies looking to compete on differentiation can do so in two ways. This chapter explains what it takes for a business to set itself apart, including methods for identifying and highlighting unique features.

  • Investing Amid a Carousel of Concerns

    The Carousel of Concerns, a mainstay of this bull market, continues to turn. As one worry recedes and another comes to the forefront, we anticipate modestly positive year ahead. Here are the key themes to watch out for in 2019.

  • Who takes the financial reins for aging parents?

    Welcome to the latest generational Catch-22: older parents for whom money matters are a taboo topic, surrounded by their adult children who balk at broaching the topic for fear of appearing to be more concerned about the money than the parent’s well-being.

  • Stay-at-Home Parents: 5 Smart Money Moves

    Stay-at-home parents have one of the most rewarding jobs out there, but it’s also one of the toughest. Follow these simple-but-essential steps to make sure your family is on the right financial track.

  • Financial Planning for Blended Families

    Merging families requires careful planning and open and honest dialogue to align different financial values, attitudes, behaviors and resources.

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