Financial Planning for Sports & Entertainment Professionals

Exceptional success deserves extraordinary support.

Your industry, your lifestyle and how you make your money isn’t just unique, it’s often a moving target. Founded in 1988, our Sports & Entertainment Specialty Group has gained a deep understanding of the distinctive financial needs of athletes, entertainers, teams, coaches, executives, and the business entities through which they work.

Our trusted advisors are ready to assist you with:

  • A dedicated credit team to service all your lending needs
  • Specialized loans against owned intellectual property
  • Specialty insurance and mortgage solutions1
  • Differentiated planning and investment strategies for complex income streams and career spans
  • Sophisticated tax, estate and philanthropic planning
  • Corporate capital raising, M&A support and Treasury services

Articles and resources that can help you on your journey.

The songwriter turned record executive had to navigate the complicated music industry to realize success. Here’s how SunTrust supported him along his country music journey.


Read the Client Feature >

A loan officer's job is to avoid loan agreements that have a likelihood of default. They are responsible for protecting the lender from high-risk loans and for implementing the credit evaluation system.


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1 Residential mortgages are provided by SunTrust Mortgage – A Division of SunTrust Bank.

SunTrust Bank and its affiliates and the directors, officers, employees and agents of SunTrust Bank and its affiliates (collectively, "SunTrust") are not permitted to give legal or tax advice. Clients of SunTrust should consult with their legal and tax advisors prior to entering into any financial transaction.

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